To coincide with the launch of our American consumer panel, we decided to get to know the American public better by asking the pertinent questions you wanted to know but were too afraid to ask. So, channelling Sacha Baron Cohen, we ponder who is America based on a nationally representative sample of n=5,000 American 18+.
If taking a ride sharing service solo, 36% opt to sit in the front next to the driver, while 64% sit in the back … and in that same ride, 40% will choose to be on their phone rather than talk to the driver.
47% describe themselves as extrovert, 53% introvert, 42% are more a morning person with 58% evening people. And while they might not be morning people but they don’t need multiple alarms to wake up – 60% of Americans will only set the one alarm to wake up in the mornings, 40% are happy to be known as snoozers.
69% would describe themselves as a very patriotic person, 73% will stick to their beliefs when challenged and more describe their lives as being half full (69%) to half empty (31%).
Other specifics you might be interested in knowing:
- 72% use Facebook compared to the 15% who are Reddit users
- 69% have drunk alcohol in the last 12 months, with imported beers like Heineken, Stella Artois just eclipsing Craft Beers or microbrews
- 24% change passwords on frequently used websites / emails at least weekly
- Rock is the preferred music genre, ahead of pop and country … only 5% nominate Grime/Garage as a musical genre of choice
- 35% have listened to a podcast in the last 12 months, with TED Talks Daily and The Joe Rogan Experience the most popular
And most importantly, there’s only one way to cut a sandwich in American – it’s into triangles not rectangles – 65% prefer the triangular approach with the sandwiches they eat and prepare.